Volvo Trucks

A Strategic Partner

The team at 2028 New World Agency has a long and close relation to Volvo Trucks as a strategic partner with frequent and important assignments.

Recently we were responsible for the overarching concept for the launch of Volvo Gas-Powered Trucks. We developed the platform Towards Zero Emissions to clarify Volvo Trucks direction towards a circular economy.

We are also responsible for running the Volvo Trucks online-communication, globally as well as towards specific markets. Within this assignment we have undertaken extra work to make sure that the Volvo Trucks Brand Values are clearly communicated in product communication thereby driving sales.

2028 has also been a driving force behind Volvo Trucks’ digitalisation of printed media and has developed a print-on-demand solution that allows for frequent and immediate updates.

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