With Götaverken closing down, maintaining the island and its facilities became difficult. And therefore the paradise was put on the market. Knarrholmen was purchased by BRA Bygg, which had a vision of creating exclusive seasonal residences on the island.
Forget Marstrand and Smögen – the idea was to create a new kind of idyll in the archipelago.
2028 became a part of the project in december 2014 kom 2028.
The challenge was to visualize and position Knarrholmen exactly right to create the right kind of expectations. Because what was for sale didn’t yet exist.
Creating a feeling:
Every picture needed so signal summer – not autumn which it was at the time when the photos needed to be taken.
The project was very well received and got a lot of positive attention.
A living island – all year round!
Today 52 out of 67 residences have been sold
The highest sqm-price ever in Sweden