Après-ski at the Loft – what a way to end a day.

The Winter season 19/20 was the première for Gausta’s new après-ski – The Loft. 2028 New World Agency was responsible for creating the concept and offer and setting up the framework for interior decorations.

Gausta - the Loft

Every winter destination needs a living-room, a place to retreat after a long day on the slopes. A cold beer rarely tastes better. In 2019 Gausta decided to launch a new pub/bar on the top floor of the main service building of Gausta. 2028 New World Agency got the assignment to develop an attractive concept that could make the new après-ski a memorable experience and a place for good times. 

Naming it The Loft felt logical from the start. For the interior design we looked to the natural qualities of Gausta – the genuine, wild and sublime – choosing materials that reflected the snow, wood and stone. Red warm light for cosiness and a stage for entertainment to guarantee a good time. The distinct logo drew inspiration from the patterns of couloirs and groves of Gaustatoppen. But there is only one Gaustatoppen and therefore The Loft was given a silhouette all its own.

Gausta - the Loft

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Marcus Sjölin

Marcus Sjölin
Opportunity &
Growth Officer

Ingrid Kraappa

Ingrid Kraapa
Operations &
Digital Solutions