Every winter destination needs a living-room, a place to retreat after a long day on the slopes. A cold beer rarely tastes better. In 2019 Gausta decided to launch a new pub/bar on the top floor of the main service building of Gausta. 2028 New World Agency got the assignment to develop an attractive concept that could make the new après-ski a memorable experience and a place for good times. 

Naming it The Loft felt logical from the start. For the interior design we looked to the natural qualities of Gausta – the genuine, wild and sublime – choosing materials that reflected the snow, wood and stone. Red warm light for cosiness and a stage for entertainment to guarantee a good time. The distinct logo drew inspiration from the patterns of couloirs and groves of Gaustatoppen. But there is only one Gaustatoppen and therefore The Loft was given a silhouette all its own.