Building a brand within
A successful company is more than its business. A solid, trusted brand is real value and by investing in your brand you build your business for the future. Which is exactly what 2028 did when working with Bygglogistik.
Bygglogistik is an innovative company offering smooth logistic services for big construction projects, for example when building a new hospital. Bygglogistik works closely with the construction companies and ensures that all materials needed are delivered just on time, preferably in the evening, so that the builders can get to work each morning with no delays.
Thanks to Bygglogistik, building projects can run smoother and more efficiently, with fewer stops and with smarter deliveries. Transports can be optimized with fewer trucks needed, and avoiding congestion, by night-time deliveries.
Explaining the offer.
When Bygglogistik started, their offer was new and the construction industry had little tradition of seeing logistics as a way to higher profitability, higher efficiency and with a lower footprint.
Building the employer brand.
To make the industry understand the benefits of Bygglogistik, 2028 New World Agency were commissioned to create the brand platform as well as the communication strategy going forward. Both towards customers and towards future employees.
Building long-term value.
Our challenge was to position Bygglogistik as a part of the circular economy, to make their offer attractive and easy to understand for customers in the construction industry, and to promote Bygglogistik as a partner for more sustainable projects. Furthermore, our task was to build the long-term value of the brand.
And we did. In 2020 Bygglogistik was acquired by its customer Derome Bygg & Industri after 12 years of successful partnership.
“The excellent work by 2028 New World Agency was crucial for building and promoting Bygglogistik as a brand. Not only was the work strategic, intelligent and smart – it was also an energizing and fun time building the brand together.”
Urban Wallin, CEO Bygglogistik.
Founder/owner of Bygglogistik, 1997–2020.
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