Smooth online booking of domestic services.

Downstairs is a creative entrepreneurial company from Gothenburg within domestic services. By understanding the importance of a strong brand and modern and trouble-free digital customer experience, Downstairs is growing steadily with both their own and franchise branches.

Gausta App
Gausta App
Gausta App
Gausta App

There’s no surplus of time in modern families with two careers, children and all the activities that follows. Downstairs in Gothenburg realises this. Since the start they have strived for a wide-ranging offer of household services to make ordinary life more comfortable. Cleaning, laundry and shoe care are just some of the domestic services on offer.

Downstairs saw the need on the market and the opportunity for growth. So, what to do next? Teaming up with a good partner is a good start. 2028 New World Agency got the opportunity to meet with Downstairs in creative workshops. This resulted in a new brand platform and roadmap for success with a list of activities to enable growth.

At the top of the list was digitalisation and the need for a stable platform allowing customers to book the desired services themselves online. 2028 New World Agency gathered a team of full stack developers, UX and graphic designers as well as content-producers and created a platform on that connects to Downstairs’ ERP-system.

The result was an easy-to-use solution with great care taken to achieve a smooth user experience.

With the new system launched and up and running it’s now easy for new and current customers to book services or to adjust the subscription services they have signed up for at

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Ta kontakt med Marcus eller Sara. De hjälper dig gärna!

Marcus Sjölin

Marcus Sjölin
Opportunity &
Growth Officer

Ingrid Kraappa

Sara Wågenberg
Project Manager &
Content Strategist