Efficient visual strategy for a global organization.
If you have customers in 130 different markets all over the world, you need to make your communication relevant for a wide range of conditions – both visually and content wise. People, places, industries and even products look different in various markets. To meet the variety of needs, 2028 helped Volvo Trucks create a flexible visual strategy – and then we put it to work in a product launch.
Instead of creating a library of images with unique settings – of the right product, with the right people in the perfect place – for every market, we developed a visual grid that can represent the components: Product, People, Places.
This means generic high-quality product images can be used and be complemented with specific images of people to fit the context, as well as images of the right surrounding environments and places. The setup is very flexible and allows almost endless variation based on a limited number of product images.
So when creating images for an upcoming product launch, we made sure the main product images were taken. But we also complemented each photo and film session with more spontaneous shots of people, environments and places.
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