FordonsGas, a part of Air Liquide Group, offers biogas for clean mobility. Renewable energy that can keep the world moving while counteracting the effects of climate change. The challenge for FordonsGas is that in order to sell more biogas there must first be more gas-powered vehicles. 

2028 New World Agency undertook the rebranding of FordonsGas to make clean mobility attractive for the target group most likely to buy or lease a new car. And to challenge the one-sided view that electric vehicles is the future of clean mobility.

To present “A new FordonsGas” to the world 2028 New World Agency designed and outlined a new brand platform for FordonsGas. We also kick-started the digitalisation of internal processes, gave the company app a total makeover and led multiple digital campaigns targeting important customer groups.