Global launch of a whole new generation of heavy trucks.
Volvo Trucks were ready to launch the next generation of their four biggest truck models – the Volvo FH16, Volvo FH, Volvo FM and Volvo FMX. The new trucks proving more efficient, more comfort and even safer than the previous generation, thus helping transport operators boost their business and bottom line.
2028 was assigned to create a communicative concept and an extensive amount of content to support the marketing and sales organisation with the launch of the new trucks. Our overall concept was called “Evolution by Volvo Trucks”, a concept that encapsulates the constant change and improvement of Volvo Trucks’ offer.
We created an efficient visual concept – “products, people and places” – as well as key messaging and positioning of the four trucks. Based on this, we were able to produce extensive content for all product related web pages, product brochures and segmented communication for the launch.
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