Positioning and launching electric trucks.
The climate issue drives demand for sustainable transport. In urban areas this means reduced emissions of greenhouse gases, improved air quality and lower noise levels. To show the world that it’s possible, Volvo Trucks launched all-electric heavy trucks for deliveries and waste collection in cities.
2028 got the assignment to create communication for the launch of the Volvo FL Electric and Volvo FE Electric and give the offer a clear position. For most truck buyers, going electric is a huge step. To meet their needs, we created a communication concept based on the fact that Volvo Trucks makes this shift easier by providing solutions that cover everything from vehicles and maintenance to charging infrastructure.
Our assignment included web, film, editorial content, social media posts, sales presentations and printed material to leave behind.
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