Gamlestadens Fabriker
Gamlestaden, born again with the best location.
At the junction of old and new, city and suburb in Gothenburg lies Gamlestaden. Centrally located with a fantastic future potential. Property owner Platzer gave 2028 New World Agency the assignment to build an identity for the Gamlestadens Fabriker area that attracts visionaries, developers, and creators in startup businesses. A place that inspires and unites.
We created the concept Born Again, aiming for an exciting future with history as the launching pad. Playful colors and shapes inspired by the area and messages hinting that the area represents a direction – rather than a geographic location. The delivery was a clear brand platform that can be used as a handbook for future initiatives over a long time.
