Volvo Trucks

Raise the bar for your product launch.

One of the main strengths of 2028 New World Agency is our ability to raise the bar without increasing the risk. When Volvo Trucks were to introduce their new Aero range, we acquired the role as lead agency for the visual and messaging framework across all channels. We challenged norms and set a clear emotional direction – to create desire – uncommon in a rationally driven B2B world where apples are always compared with apples.
Additionally, we were asked to create all content for a brand new website. A complex production with around 40 pages, rolled out in over 100 markets. The creative direction, coupled with the new website, presented Volvo Trucks with ample opportunities to stand out amongst the competition, and turn interest into leads.

Generation Waste

A Good Choice