Destination development – from the map to the heart.

How do you transform a place into a destination, and what’s most crucial to succeed? Ask us at 2028 New World Agency. We embraced the challenge of putting one of Norway’s best-kept secrets in Telemark on the map and in people’s hearts. We brought together a mountain resort and several local stakeholders in the area around Mount Gaustatoppen under the destination Gausta. We held primary responsibility from developing the concept and brand to practically implementing it on-site.
The key to success lay in combining the magic of the mountain with the destination’s unique history – in Gausta’s brand promise, More Mountain. But it’s not just vacation spots that can evolve into destinations that hold a place in people’s hearts. Get in touch, and we’ll tell you more about it.
Gausta Magazine Winter

A Good Choice


Gamlestadens Fabriker