Tailored to pack a punch.

Scanpack is the most important event for packaging in Northern Europe. What with the rapid development in digitalization, globalization and climate change it meant that Scanpack needed a new look and expression that could match the industry’s expectations for a cutting-edge trade fair. 2028 New World Agency was called in to tailor and revitalize the brand for a future of change, innovation and challenges.
This resulted in a new brand platform, a new communication strategy to reach vital target groups – and not least in the creation of three separate event destinations. Soon floor space was selling like hotcakes. All thanks to the Shakespearean clear message to the packaging industry: To be (there) or not to be.



Generation Waste